The Great American Milk Drive brings the dairy industry together around the issue of hunger – which impacts 1 in 6 Americans. Together, MilkPEPand The National Dairy Council have created a national campaign to elevate awareness of the need for milk in the nation’s feeding programs, allowing Milk Companies and Farm Families to join in together to provide Americans a simple way to help.
According to Feeding America, the nation’s largest domestic hunger-relief organization, milk is one of the items most requested by food bank clients, yet there is a nationwide shortage because it is rarely donated. Now, it’s going to be easier for Americans to lend a hand and contribute nutritious milk to food insecure families.
“The program is designed to encourage consumers to make a simple donation – purchasing an extra gallon of milk – that Feeding America will deliver to local families who need it most, said MilkPEP’s Victor Zaborsky.
With a simple click of a mouse at www.milklife.com/give or text message — text “Milk” to 27722 – it’s easier to buy much-needed milk and donate it for as little as $5.00 to a family who does not have regular access to milk. By entering your zip code, you can ensure that the milk is delivered from the farm to a local Feeding America food bank in your very own community.
“The program has already delivered more than 45,000 gallons, and we’ve only just begun,” he said. There are countless ways you and your brands can be a part of The Great American Milk Drive, from linking to the program from your website to hosting your own local events or even partnering with a retailer to create an in-store program.
You can find more ideas, tools, tips and information at MilkPEP.org/Drive.