It’s June Dairy Month, and farms across the nation will open their doors to the public to host Breakfast on the Farm Events. To evaluate the effectiveness, exit surveys were distributed to attendees of Michigan Breakfast on the Farm events in 2012. In these surveys, more than 90 percent of participants said they left the farm with a positive impression of modern dairy farming, more trust in milk as a safe food and more trust in farmers as a source of information about food production.
Even better, Breakfast on the Farm events bolstered dairy product sales. In an online survey distributed post-event, 19 percent reported purchasing more dairy as a result. On the high end, families increased purchases by one gallof of milk, 0.5 pound of cheese and 2.5 units of yogurt per week. Distributed over all survey respondents, that is 0.2 gallon of milk, 0.2 pound of cheese and 0.33 unit of yogurt per household per week.
Extended to the estimated 5,653 households that attended Breakfast on the Farm events in Michigan in 2012, that is an annual value of $404,340 in additional retail sales of milk, cheese and yogurt!
Source: Hoard’s Dairyman
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