Dodge County Farm Bureau member Karoline Homan has discovered how the program supports both her health goals and her budget. With its affordable pricing and ease of use, the program makes it simple for members to save while staying active.
“It was very easy to access the Active&Fit Direct™ program login online,” Karoline shared. “It was also very simple to get it linked up to my existing account at my gym.
For just $28/month (plus applicable enrollment fees and taxes), Wisconsin Farm Bureau members can find their perfect gym from 12,700+ options nationwide, including 24 Hour Fitness®, EōS Fitness®, Crunch Fitness®, Anytime Fitness® and more.
The program also includes access to one-on-one well-being coaching covering fitness, nutrition, stress, sleep and more—all at no additional cost.
“This is a very easy way to save a good amount of money every month,” Karoline said. “Thanks to this program, my Farm Bureau membership practically pays for itself in just a few short months.”
In addition to benefiting her own fitness journey, Karoline has helped her father take advantage of the program’s savings.
“My dad is a member of the YMCA, and I helped him set up his Active&Fit Direct™ program account to save money,” Karoline said. “Switching his membership was very simple and now he is also saving over $25 per month.”
The Active&Fit Direct program is a flexible, comprehensive low-cost fitness program offered through American Specialty Health Fitness, Inc. It’s one of America’s fastest-growing fitness programs. Its parent company, American Specialty Health Incorporated, was started in 1987 and provides a broad range of fitness and health care programs nationally. The Active&Fit Direct program’s mission is to help you become more active without breaking the bank.
“I am proud to be a part of an organization that is working for the agriculture industry while also offering its members many benefits such as networking, leadership opportunities and membership discounts,” Karoline said.
Additional terms and conditions apply. For more information about this benefit or to learn more about other discounts and incentives, visit wfbf.com/membership/member-benefits.

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