When people think about farmers, the first image that comes to mind is someone in the field planting, harvesting or milking cows. While that is all true, there is so much more to our Farm Bureau members. We are community leaders, mentors and neighbors. Farm Bureau members make lasting impressions in and around their local communities.
Farm Bureau members provide education on agriculture with programs like Agriculture in the Classroom, teaching students lessons about food, farming and the natural resources used in agriculture. Whether inviting visitors to their farm, helping them plant seeds in a cup or showing them how milk gets from the farm to the store, our members are at the forefront helping others learn about their way of life. With fewer farmers, the work our members do every day to bridge the gap between them and consumers is second to none.
Without supporting the next generation, we will be left behind. That is why Farm Bureau is a strong supporter of students going into agricultural careers with scholarship programs as well as in careers that value rural areas. From leadership training to speaking contests and support for FFA and 4-H, our members are there to help plant the seeds that ensure a bright future for our young people.
Our members are active in their communities for example: local dairy breakfasts in June with pancakes, sausage and, of course, milk, cheese and sometimes even ice cream. From first aid training to farm safety to food drives, if someone is doing it, it is more than likely that Farm Bureau members are involved.
Many of our Farm Bureau members serve their communities by sitting on their town, county, school and church boards. The willingness of our members to serve in these positions ensures that rural voices are not forgotten. Remember, everyone can make a difference.
Farm Bureau members are stewards of the land, from conservation practices to nutrient management practices that keep water and soil clean and healthy, Wisconsin farmers use technology and innovation to ensure clean water, fertile soil and abundant resources for the next generation. We have many members who are leaders in their local farmer-led watershed groups.
I am proud of our members and how they step up for causes important to them and I’m pleased so many give their time and talents to Farm Bureau. Know that your work and dedication do not go unnoticed.
Farm Bureau members across our state serve in every way imaginable and for that I say thank you and keep up the great work.
Olson was first elected President of Wisconsin Farm Bureau in 2023. He is a crop farmer near Frederic in Polk County. This article originally appeared in the 2025 October | November Rural Route issue.

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