After serving as Wisconsin’s 71st Alice in Dairyland, driving Maizey, a flex-fuel Ford Explorer, more than 30,000 miles and growing up in a Ford dedicated family, Crawford County Farm Bureau member Kaitlyn Riley was certain to purchase a Ford.
When she learned about the NEW Farm Bureau Ford $500 bonus cash toward the purchase or lease of an eligible new vehicle, it sealed the deal.
“I was interested in purchasing from Ford before learning about the Farm Bureau discount, but that gave me more incentive to purchase a new vehicle instead of used,” said Riley. “It worked great because my new Ford Edge came with warranties that would not have applied to a used car.”
It may not be a Maizey, “but I am excited for my adventures ahead in Ruby,” added Riley, whose first car in high school was a maroon Ford Taurus that she named Rooney.
Riley spent a few days researching cars in the area near Gays Mills, where her parents, Jody and Paulette milk a herd of 70 registered Jersey cows.
“Our first stop was at Fillback Ford in Richland Center where staff had a vehicle similar to Ruby on the store floor, but it was a different model with fewer options,” explained Riley. “The staff kindly drove Ruby from the dealership in Prairie du Chien for me to test drive, and I knew it was the one! My salesperson was John Nankey.”
Riley purchased Ruby on June 18.
“For me, the best-selling points are the sensors and safety features,” said Riley. “Whether I am back home on the farm or trying to park in downtown La Crosse for work, I love being reassured that more than just my eyes are making sure the path is clear.”
Recently, Riley was hired as the farm news director and a news anchor for Midwest Family in La Crosse. She earned her bachelor’s degree from the UW-Madison in strategic communications and broadcast journalism and then served as Wisconsin’s agriculture ambassador, educating audiences across Wisconsin about the $88 billion economic impact and important of the state’s diverse agriculture industry.
“I am so grateful not only for the financial benefits of being a Wisconsin Farm Bureau member, but also for the opportunities to network for personal and professional growth,” added Riley.
To take advantage of the Ford Bonus Cash, you must be a Farm Bureau member for 30 consecutive days prior to purchase and take new retail delivery from dealer by January 2, 2020. Visit FordFarmBureauAdvantage.com or your authorized Ford dealer for qualifications and complete details.
For more information about Farm Bureau member benefits, visit wfbf.com/membership/member-benefits.
This article was originally published in the August|September 2019 issue of Rural Route.