Simon Sinek developed “The Golden Circle” and the synopsis is that influential leaders gain respect and a following by explaining why they are doing something, then how they will do that and what they will do specifically. By doing this, we evoke the limbic portion of our brain. This section of the brain is responsible for decision making, feelings and our human behavior. The limbic brain is “gut” that you think with. Your gut reaction, “Listen to your gut” is all the limbic portion of your brain.
The reason that this is important is because the question, “What are you doing in Farm Bureau?” is an easy question to answer. “How are you doing that in Farm Bureau?” is a more difficult question to answer. The most important answer though is “Why are you a member of Farm Bureau?” I am a Farm Bureau member because I need guidance to become the leader that I want to be. Farm Bureau is the stimulus I need for that personal growth.
I challenge you to think about the “whys” in your life. Why are you involved in agriculture, and why should people know? I challenge you to use your Farm Bureau membership as vehicle to fulfill that purpose and share your “why” with people.
There is no doubt that the “why” is the most difficult of the three to answer, but it is often times the most remembered answer.
Julie is a farm and production management instructor at Wisconsin Indianhead Technical College where she works with farmers to get on the latest technology and methods for improving farm longevity. She is a graduate of UW-River Falls and a Barron County Farm Bureau member. In her free time, she likes to read, take videos and pictures of her son, ride bike and seek adventure.