Wisconsin Farm Bureau Member Testifies on Importance of Accurate Dairy Labeling

On October 24, the Senate Committee on Agriculture held a hearing on proposed legislation that would create guidelines on the labeling of dairy and meat products in Wisconsin.

Wisconsin Farm Bureau member and third-generation dairy farmer Andrea Brossard provided testimony at the hearing.

“Currently we see imitation dairy products labeled similar to their real dairy counterparts,” said Brossard. “It is important that our elected officials understand that this is a real concern for dairy farmers and consumers alike who deserve accurate and informative labels.”

Wisconsin Farm Bureau supports labeling meat and dairy products in a way that clearly differentiates them from imitation products.

“Many of today’s consumers are keenly aware of the role nutritious food plays in living a healthy lifestyle,” said WFBF President Jim Holte. “Real meat and dairy products are often more nutritious with fewer calories per serving than plant-based alternatives.”