
Colby’s Florist has been a cherished part of the Osseo community since 1969, starting as a small family business. Under Heather Colby’s leadership, the florist continues to bring beauty and joy to life’s special moments while supporting local traditions and values.
Heather Colby’s journey with Colby’s Florist is deeply rooted in her upbringing on a dairy farm and excavating business in Foster. These experiences instilled in her a strong appreciation for hard work, resourcefulness and community—principles that now guide Colby’s Florist.
Heather and her family value supporting the local economy and building strong community connections. From sourcing flowers to participating in local events, Colby’s Florist reflects the values of a close-knit, rural community. The Colby family, including their two children, Grant and Halle, takes pride in maintaining these traditions.
Colby’s Florist works with trusted partners like Krueger’s Wholesale and Sparta Floral & Greenhouse in Wisconsin and Len Busch Roses in Minnesota to ensure a wide variety of fresh, vibrant flowers year-round. By focusing on quality suppliers, Colby’s guarantees that their arrangements meet the highest standards for beauty and freshness.

Valentine’s Day is one of the busiest seasons for Colby’s Florist. Preparation begins months in advance, with flowers, vases, ribbons and embellishments carefully chosen to meet customer needs. The team creates over 500 bows and unique designs to make every arrangement special.
Red roses, a timeless symbol of love, and mixed arrangements featuring seasonal blooms remain a favorite choice. Unique offerings like “Candy Bokays” provide creative alternatives that are both fun and thoughtful. To meet the high demand, the team triples its staff during this busy season to ensure every delivery is on time.
Farmers and other small business owners can take inspiration from Colby’s Florist by:
- Partnering Locally: Building connections with nearby suppliers and businesses.
- Anticipating Demand: Planning ahead for peak seasons to ensure smooth operations.
- Engaging Customers: Sharing stories about products and services to build trust and loyalty.
Colby’s Florist offers more than floral arrangements. The boutique also features local products like Bemis Bluff Wine, Logterman Honey and other artisan goods. These offerings highlight the importance of supporting local producers and creating a network of community-focused businesses.
Shopping local strengthens the economy and fosters a sense of community. By choosing Colby’s Florist, customers support a family business that prioritizes quality, freshness and personal service.
Leaders of the Land® is Wisconsin Farm Bureau’s brand for sharing sustainability stories. Monthly profiles highlight farmers and businesses across Wisconsin working hard to meet their environmental, social and economic goals.
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