Cultivating Meaningful Connections
Wisconsin Farm Bureau’s Promotion and Engagement program empowers Farm Bureau members to engage with consumers and share the story of agriculture. The program is designed to build awareness and understanding of agriculture through consumer engagement, grassroots education and training and advocacy.
The Promotion and Engagement program is guided by a committee that creates opportunities for farmers and agriculturists to cultivate meaningful connections that build consumer trust and confidence in agriculture. The nine-member committee is comprised of one representative appointed from each Wisconsin Farm Bureau district.
Cultivate & Connect
Cultivate & Connect is the Promotion and Engagement Committee’s initiative to inspire, educate and empower Farm Bureau members and agriculture leaders by providing innovative learning experiences, networking opportunities and actionable insights for advancing Wisconsin’s agriculture industry.
Priority Areas
Consumer Engagement and Resources
Promote and distribute reliable, trusted information that connects consumers to farmers growing and raising their food.
Grassroots Education and Training
Enable Farm Bureau members with effective tools for community engagement and provide training opportunities to empower volunteers to connect with consumers.
Advocacy
Position Farm Bureau as a reliable, credible source of information so community leaders and consumers can make informed decisions about agriculture.
Resources
Ask a Farmer
The purpose of the Ask a Farmer program is to promote the opportunity for consumers to have authentic, in-person conversations with farmers to build consumer trust and confidence in American agriculture. The following are designed to help members successfully host local Ask a Farmer events.
Planning Resources
Materials
Field to Fork Face-Off Materials
Click the links below to download the materials needed to prepare a fun, interactive game-show style activity to encourage discussion about perceptions of agriculture and food.
