The Promotion and Engagement program is designed to build awareness and understanding of agriculture through consumer engagement, grassroots education, training and advocacy. With that being said, today’s consumer views the […]
The County Fair: A Summer Tradition for Everyone
We all have traditions passed down from generation to generation. For many of us in agriculture, one of those traditions is the county fair. I grew up in Waukesha County, […]
Holly LaPlant’s Membership Journey
Holly LaPlant’s membership journey started when she joined her county Farm Bureau Board. Learn more about her journey. County Farm Bureau Board What did you think Farm Bureau was when […]
How to Promote Agriculture in Your Community with “Ask a Farmer”
Summertime is filled with many opportunities to promote agriculture! With many local dairy breakfasts, town festivals and county fairs in everyone’s calendar, it’s the perfect chance to get out and […]
Show You Care Through Seasons on the Farm
Recently, I saw a short video clip. In the background of the video, it shows beef cattle on a snowy day. With the words “This isn’t a trend, it’s our […]
5 Reasons to Serve on a Wisconsin Farm Bureau State Committee
Have you thought about being more involved in Farm Bureau outside of your own county? Serving on a state committee is a great way to become more involved with Farm […]
For the Love of Connecting with Consumers
By Lynn Leahy, AFBF Promotion and Engagement Representative My involvement with the Promotion and Engagement Committee (formally Promotion and Education) began in 2016 when WFBF Disctrict 5 Coordinator Becky Hibicki […]
How to Host a ‘Meet Your Local Farmer’ Event
When my husband Larry and I, along with four of our five adult children, were designing LaClare Family Creamery located in Malone, the consumer was the main focus. Today’s consumer […]
Consumer Engagement Ideas from Cultivate & Connect Conference
The Promotion and Engagement Committee hosted the second annual Cultivate & Connect Conference on Saturday, February 21 in Neenah. The event kicked off with a pre-conference activity on Friday at Fox […]
More Than 60 Attend Farm Bureau’s Cultivate & Connect Conference
Wisconsin Farm Bureau’s Promotion and Engagement Committee hosted a one-day Cultivate & Connect Conference on February 21 at the Bridgewood Conference Center in Neenah. Cultivate & Connect is the Promotion and Engagement Committee’s initiative to inspire, engage and empower Farm Bureau […]
How to Get Involved with WFBF’s Promotion and Engagement
Do you love talking about agriculture? I know I sure do. Shortly after joining Farm Bureau, I became involved in my local Promotion and Engagement committee in Eau Claire County. […]
Wisconsin Farm Bureau Celebrates Consumer Engagement Milestone
Wisconsin Farm Bureau is celebrating ten years of empowering members and helping farmers share their stories. What began as a grassroots effort in 2016 with the creation of the WFBF Promotion and […]











