To meet this change in consumer preferences, Kellogg Co. has struck a deal with Danone SA to bring its cereal to the yogurt aisle. Danone’s YoCrunch brand is known for mix-ins, such as granola, Oreo’s and M&M’s, on top of its yogurt cups. Since this spring, both Frosted Flakes and Fruit Loops are now available toppings as well.
Rather than pitting cereal against yogurt, the company says cereal is actually a great complement to yogurt and that many consumers have already been mixing the two for years.
Source: Hoard’s Dairyman