More than 28,080 sandwiches were sold at the student-run cheese stand at World Dairy Expo this year, surpassing the previous record by more than 600 sandwiches.
Collegiate Farm Bureau at UW-Madison and the Badger Dairy Club organized and managed the cheese stand as the student organizations’ main fundraisers and was guided by World Dairy Expo cheese stand interns, Cody Getschel a senior at studying dairy science and Sydney Endres, a junior majoring in dairy science and life sciences communication.
Endres worked with the Wisconsin Milk Marketing Board (WMMB) to try a new promotion. In addition to the traditional Swiss and American cheese sandwiches, the clubs also served provolone on Tuesday, tomato basil cheddar on Wednesday, Gouda on Thursday, dill havarti on Friday and pepper jack on Saturday. The additional 100 pounds of specialty cheeses sold out each day.
“I loved working with WMMB to come up with this new promotional idea and we were thrilled with its success,” Endres said.
Members of each club worked many hours during the event.
“We had great student help each day,” Getschel said. “In total the students worked 925 hours.”
UW-Madison Collegiate Farm Bureau plans to use some of the proceeds from the cheese stand to promote agriculture through campus events such as Ag Day on Campus and a study tour in the spring.
Badger Dairy Club will use the funds to travel to different farms in the state and learn about the diversity of Wisconsin’s dairy industry.
Sponsors included WMMB, SCR, Lallemand Animal Nutrition, Mycogen Seeds and Grassland Dairy Products.
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