Rick Kohn has been the store and sales manager for Mid-State Equipment in Prairie du Sac for four years. He says that the John Deere Rewards Program makes his job more enjoyable when a customer is a Farm Bureau member and can save even more money.
Recently, he helped his parents, Ron and Joan Kohn of Lodi, purchase a John Deere 835R Gator for their farm.
“Because they were Farm Bureau members, they qualified for the John Deere Equipment Rewards Program and saved an additional $350,” said Rick. “That $350 savings more than paid for their Farm Bureau membership dues for the year.”
Rick added that his parents weren’t aware of the Farm Bureau member benefit and the details of the John Deere Rewards Program when they decided to purchase a Gator.
“It was an added bonus,” laughed Rick. “When we work with customers, we try to mention the Farm Bureau Rewards Program and usually it ends up saving them a significant amount of money.”
Rick explained that the John Deere Rewards Program is a tier program.
“Wisconsin Farm Bureau members are eligible for a complimentary John Deere Rewards upgrade or Platinum 2 status, which unlocks the best loyalty rewards including valuable equipment discounts,” said Rick. “All members need to do is register and then they can explore all that the Rewards program has to offer.”
There are a total of 30 employees and four salespeople at the Prairie du Sac location and Mid-State Equipment has several locations throughout southeast Wisconsin including Columbus, Jackson, Janesville, Salem and Watertown.
Rick says that he enjoys the variety of his job and that no two days are the same.
“It has its challenges, but you never know if you will help someone purchase a $250 chainsaw or a $250,000 tractor,” said Rick. “Customers are doing more research online especially during COVID-19, they know that they are getting a quality product and we also have a great staff in the service department if they need it.”
There are some details and restrictions for the Rewards Program including the customer must be a member of Farm Bureau for 30 days and must have a valid email address.
For more information about Farm Bureau member benefits, visit wfbf.com/membership/member-benefits.